London Florist Choice by London Flowers

Let our expert florist team at London Flowers create something truly special with our signature Florist Choice bouquets. Designed fresh each day in the heart of London, these bespoke arrangements are perfect when you want the very best seasonal flowers without having to choose every stem yourself.

Drawing inspiration from local markets around Covent Garden, the bustle of Oxford Street and the greenery near Hyde Park, our talented florists handpick premium blooms at their peak. We blend colour, texture and fragrance to craft one-of-a-kind bouquets that feel effortless, elegant and distinctly London.

We offer trusted local service across central London and nearby areas including:

  • Westminster - classic, sophisticated designs for offices and homes
  • Kensington - chic, contemporary styles for stylish London interiors
  • Camden - bold, creative arrangements with a modern twist

Need your flowers in a hurry? Enjoy same-day delivery across London when you order online before 3 PM. Every Florist Choice design is prepared by hand, carefully wrapped in our London studio and delivered with care to homes, offices, hotels and venues across the city.

Whether you're celebrating a birthday, sending thanks, or brightening someone's day 'just because', trust London Flowers to create a beautiful, locally crafted arrangement that reflects the true character of London.

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FLORIST CHOICE FLOWERS
From a Notting Hill inspired angle, this Florist Choice bouquet is captured in a soft focus, inviting a closer look at the petals and textures. The center overlay reads Florist CHOICE and the bold price ?200, marking a curated luxury designed for moments worth remembering. The bouquet unfolds in a gentle blend of pale pinks and creamy tones, signaling a premium, custom arrangement crafted by hands familiar with London light. Dominant flowers include fully opened light pink garden roses, white anemones with their striking dark centers, and subtly lavender-tinged roses that lend modern sophistication. Blue eryngium thistles punctuate the composition with architectural spikes and a cool hue. Lush greenery-the slender eucalyptus-like leaves and dark burgundy leaves-frames the blooms and adds depth. The overall effect is natural, generous, and versatile, clearly suitable as a wedding gift, anniversary centerpiece, or elegant home décor. The background hints at a sun-dappled courtyard or a garden at a Notting Hill townhome, while the image conveys a trusted local florist offering reliable delivery across London, including same-day options for orders placed with the shop.
FLORIST CHOICE £200
£200.00
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London Flowers presents a vibrant close-up Florist Choice bouquet, priced at ?300, showcased in warm London light. The arrangement harmonizes premium blooms with generous greenery: three or more large, cream-colored blooms-garden roses, peonies, or perhaps chrysanthemums-take center stage, while smaller white lisianthus and campanula fill in around them, creating soft, airy layers. Clusters of pale pink filler petals add a delicate blush, and the greens provide texture and depth: silvery eucalyptus leaves, slender olive branches, and tiny pale green buds echoing new growth. In the heart sits a dark-green, almost purplish ornamental kale or a sculptural succulent, introducing a contemporary edge. A crisp white rectangular overlay frames the bouquet, bearing Florist Choice in a flowing script and CHOICE in uppercase sans-serif, with the price ?300 in bold white beneath. The background blurs to peach-cream, letting the blooms glow with freshness. London Flowers is known across the capital for thoughtful gifting and reliable delivery, from Chelsea and Fulham to Knightsbridge and beyond, with many options for same-day delivery. This image speaks of expert curation and refined taste, offering a premium floral experience that suits anniversaries, milestone celebrations, or luxury gifts for loved ones in London.
FLORIST CHOICE £300
£300.00
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London Flowers presents a modern, bohemian-inspired hand-tied bouquet that radiates warmth and confident craft. The palette stays soft and sophisticated-blush pinks, creamy ivories, and pale peach-punctuated by touches of dusty rose and deeper burgundy. Prominent are multiple large garden roses in pink and cream, accompanied by ruffled ranunculus and perhaps a few delicate spray roses, all softly arranged to breathe. Accents of delicate white waxflower and other tiny white clusters add light texture, while generous eucalyptus leaves and other silvery-green foliage give the arrangement a loose, garden-forward silhouette. The overall feel is elegant, contemporary, and a touch rustic, ideal for weddings, anniversary gifts, or chic event decor around west London. A semi-transparent white overlay anchors the center, displaying Florist Choice in flowing white script with CHOICE beneath in uppercase, and a large ?150 in bold. The background is gently blurred to keep attention on the bouquet and its refined lines, as if captured in a sunlit studio or a warmly lit room in Chelsea or Fulham. This piece embodies London Flowers' craft, blending natural texture with couture balance, and can be delivered across London, including same-day options to Knightsbridge, Earls Court, or Notting Hill. The design speaks to contemporary London clients who value tactile botanicals, quiet luxury, and a personal touch in every bouquet.
FLORIST CHOICE £150
£150.00
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There is a quiet, English-garden serenity in this hand-tied bouquet: blush-pink roses with softly unfurling petals sit at the heart of the arrangement, their round heads softened by sprays of delicate white blossom - likely waxflower or astrantia - and clusters of bright white berries that add a crunchy, sculptural note. The eucalyptus leaves, cool and blue-green, unfold in layered fans, offering both visual calm and the subtle, herbal scent that lifts the bouquet like a familiar London breeze. Deeper pink and burgundy buds tuck into the shadows, creating depth and a painterly contrast against the pale roses, while taller, slender spikes of green-and-white flowers peek from the sides, lending movement and a graceful vertical line. The stems are gathered in a relaxed, garden-picked style and secured with a cream-coloured ribbon; the tactile contrast between the velvety roses and the waxy, textured foliage invites the imagination to travel a hand over the arrangement. Captured in soft daylight, the bouquet reads as effortlessly elegant - the kind of bespoke selection a florist might prepare for a new home, to send well wishes, or as a thoughtful pick-me-up after a visit to Columbia Road on a crisp weekend morning. It's an arrangement that balances refinement with natural ease, a testament to careful placement and the seasonal freshness London customers expect from a neighbourhood florist.
FLORIST CHOICE £50
£50.00
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Seen in a tight, intimate crop, this bouquet feels like a dusk-lit garden gathered into a hand-tied design: a dramatic, deep burgundy dahlia dominates the center with a plush, velvety mass of petals that gives the piece instant gravity. Surrounding it are generous garden roses in soft peach and creamy ivory, their multi-layered petals opening like small suns against the darker bloom. Interspersed throughout are dusty blue eryngium thistles whose spiky, sculptural forms create cool counterpoints to the roses' roundness, while clusters of pale green and white berries (hypericum) introduce playful, tactile highlights. A mix of eucalyptus and other fresh greenery weaves between the flowers, some leaves frosted and silvered, others glossy and deep, creating a natural rhythm and framing the focal flowers with a relaxed sophistication. The photo's lighting is soft and directional, gently lifting petal texture and revealing the bouquet's layered depth, inviting a fingertip to trace each curve. Over the floral backdrop sits a neat white square frame with rounded corners; within it, flowing white script spells "Florist," a compact uppercase "CHOICE" follows, and the price "£60" appears in clear, bold type - an understated label that reads as an invitation to trust the florist's selection. This composition feels perfectly suited to romantic gestures, intimate weddings, or as a comforting, elegant gift delivered across London neighbourhoods from Bloomsbury to Notting Hill.
FLORIST CHOICE £60
£60.00
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An intimate overhead view of a luxurious, professionally styled bouquet, composed to feel both romantic and unforced. Dominant roses in tender blush, soft peach and creamy ivory open roomy and full, their velvety layers catching the light like spun silk; softer lavender-hued roses nestle in between, adding a cool, dusty mauve edge that deepens the palette. Scattered throughout are delicate sprays of tiny white blossoms-waxflower or fine gypsophila-that create a lace-like texture, while small pink berry clusters offer a shy, jewel-like sparkle. Textural contrast comes from dried natural stems and seed heads in warm cream and tan, their feathery shapes providing weight and air at once. Lush greenery threads through the bouquet, especially rounded eucalyptus leaves with their characteristic silvery-blue tone, which set off the pastels and add a fresh, slightly herbal scent you can almost imagine. Centered over the flowers is a crisp white rectangular frame; within it a flowing script spells "Florist Choice," with "CHOICE" neatly set in an uppercase sans-serif beneath, and the price displayed as "?70" in prominent white numbers at the base of the frame. The photograph's soft focus and gentle directional sunlight amplify a tranquil, sophisticated mood-perfect for Mother's Day, an anniversary gift, or a refined birthday bouquet. The design reads like a signature selection from a local London artisan, crafted with the same eye and care you'd expect from a florist who shops early at Borough Market for the freshest stems.
FLORIST CHOICE £70
£70.00
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A richly textured, florist-curated bouquet is held gently in frame, presented with a clear white square overlay that states 'Florist Choice' in flowing script, 'CHOICE' subtly capitalised beneath, and a prominent '?100' indicating the price point. The arrangement reads like a cultivated English garden: dominant, plush pink garden roses with dense, velvety petals create a full, romantic centre; coral and soft peach ranunculus-style blooms add layered, papery charm; and deep plum hellebores or similarly textured flowers provide cool, moody contrast. Interlaced throughout are pale purple-and-white striped sweet peas whose delicate ruffles and sweet scent suggest early spring mornings, alongside small creamy white filler flowers that brighten the composition. The foliage is generous and varied - trailing vines, slim leaf stems, and broader, matte greens that give the bouquet a relaxed, hand-gathered silhouette. A pair of hands cradles the neatly cut stems at the bottom, a faint white sleeve visible against a blurred neutral background, reinforcing the handcrafted, cared-for presentation. The light is soft and diffuse, highlighting petal edges and the layered depth of the arrangement. As a London-based florist, London Flowers often stocks similar seasonal palettes inspired by markets from Columbia Road to Borough Market, making this a confident choice for anniversaries, special celebrations, or a refined sympathy gesture. The overall impression is one of considered luxury, artisanal expertise, and natural beauty framed for easy delivery across central London neighborhoods.
FLORIST CHOICE £100
£100.00
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